Solar is inevitable.  I honestly believe that within the next decade or so, a substantial portion of our economy will be powered by free energy from the sun.

  • We’re running out of oil
  • Pollution and erratic weather are on the rise
  • We can’t afford buying imported fuel

So if solar energy is the holy grail to so many of our woes, why isn’t it already on every rooftop across the country?   

Why does the Sunshine State lag behind Germany, Ontario, or Japan – regions with far less solar potential but whose commitment to clean energy puts Florida to shame?

There are actually several reasons, including lackluster renewable energy legislation, “relatively” inexpensive fossil fuel, and trade wars with China.  But by far, the biggest barrier to solar’s growth in Florida and beyond is the “knowledge gap.”

The Solar Energy Knowledge Gap

So what do I mean by knowledge gap exactly?

Well, it comes in many different forms.  For example, 97% of Americans grossly overestimate the cost of a residential solar PV installation – sometimes by as much as $20,000.  The true cost can sometimes be well under $10,000.  In fact, last year, we helped bring the cost down to $1 a watt – an unprecedented milestone in the industry in Fort Lauderdale, Florida last year.

Similar gulfs exist in other areas.  So many genuinely concerned homeowners and business owners throughout Florida are woefully ignorant of solar energy’s efficiency, reliability, durability, and income-generation potential (yes, you heard me correctly… you can make money off of your solar installation… for years and years).

And then many out there have countless questions about licensing, permitting, tax credits, incentives.  It’s perfectly understandable to feel overwhelmed by all of the legal and regulatory jargon.

But it doesn’t have to be like this.

Filling the Solar Energy Knowledge Gap

At USSolar, we can’t really affect renewable